Background ESTB Website Resources

Gen Z Digital Activity in West Java

The younger generation is seen as the most influential in the use of digital technology, therefore, understanding their digital behavior is important to develop a successful marketing strategy.

Gen Z use digital technology

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Genz discuss digital technology

Research Purpose

The purpose of this mini-research from Established Jakarta is to observe and learn about the behaviour and online activities of Z generation in West Java. Understanding their behaviour can help us to make an effective and efficient marketing strategy.

This report

will cover

1. Prospective university student social media activity.
2. Type of content that prospective university student follow in social media.
3. Type of marketing channel known by the prospective university student.
4. University student social media activity.
5. Things that universiity student post in social media.

Take Advantage on This Research

We are excited to share our finding related to Gen Z digital activity and behaviour to you. Get your report now and use it to make the right marketing strategy for your brand.

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